I am a MarTech Professional, Project Manager, and Market Analyst specializing in marketing automation, digital strategy, and consumer insights to drive business growth.
With expertise in project management, I lead teams, execute strategies, and optimize processes for efficiency.
I leverage data analytics, customer behavior modelling and process automation to develop data-driven solutions that optimize performance.
Project Management
Automation
Analytics
Featured In
2 Years, 2 Months
11/2023 – 01/2025 | Mumbai, India
Delivered 50+ insights on Delhi Capitals’ fan behavior, enhancing merchandise sales and brand positioning. Led the Technical Translation Team for the National e-Vidhan Application Survey, managing 6 teams to ensure accurate multilingual content delivery. Coordinated resource allocation for KD Practice Firm, optimizing operations across six locations.
04/2021 – 04/2022 | Sangli, India
Acquired and nurtured six new B2B retail clients in Sangli and Kolhapur, implementing strategic outreach and trade marketing. Managed inventory procurement and streamlined raw material supply chains to improve operational efficiency.
8 Months
05/2024 – 07/2024 | Mumbai, India
Automated Supplier Relationship Management (SRM) processes, achieving 98.6% efficiency through RPA. Enhanced reporting systems with Power BI dashboards, improving data visualization and decision-making.
04/2022 – 09/2022 | Delhi, India
Contributed to the development of 'Vira', a HubSpot + WhatsApp integration, streamlining brand management. Played a key role in 2 product launches, including LitePics, which gained significant market interest.
PGDM in Marketing | 2023 – 2025
Vivekanand Business School, Mumbai
B.Sc. Biotechnology | 2018 – 2021
Dr. DY Patil Arts, Commerce & Science College, Pune
HSC (Science) | 2016 – 2018
New Model Junior College, Kolhapur
SSC | 2016
Mahaveer English School, Kolhapur
Research Papers
Deciphering the impact of Celebrity Endorsement and Brand Credibility on shaping Consumer’s Purchase Intentions.
Motivational Factors Affecting Young Adults in Blood Donation
UPI User and Payment Behavior for E-commerce Recommendations
Study of User Hesitation Towards UPI Payment Apps in Mumbai